Distant Measures now supports automatic integration of mailing list recipients as salesforce.com leads if you have a Salesforce account. Simply enter your Salesforce account id (or OID) on the company management page and the recipients that sign up to your mailing lists will be automatically added to your Salesforce.com account as a lead.
Are you wondering what leads came from Distant Measures? It's easy, just take a look at the Lead Source and you'll notice the following format: "Distant Measures:Mailing list name"
For example, if you have a list named "Newsletter Subscribers" and a consumer signs up to this list their Lead Source will be "Distant Measures:Newsletter Subscribers"
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