July 15, 2009

Lead and Subscriber lists

A new "Lead" list type has been added to Distant Measures. Leads can be used in mass text-based emails, saving you the time and effort of personally sending an email to every lead through standard email programs.

Personalize emails with the following lead details:
First or last name
Company
Email
Occupation
and more...

Track leads by:
Bounces
Opened emails
Clicked links
Clicked link count
and more...

Segment leads by:
First or last name
Company
Email address
Occupation
Tags

Once a lead has become interested in you, you can easily convert them to a subscriber at the click of a button, adding them to any existing subscriber list.

*Leads cannot be used in HTML newsletters, but Subscribers can now be used in both HTML newsletters and text-based emails.

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