New feature: Text-based email campaigns

Email campaigns have been added as a new campaign type in Distant Measures allowing you to send mass text-based emails to your leads (or subscribers). Sending text-based emails through Distant Measures allows you to automate personalization, track bounce, open, and click rates and ultimately convert leads to subscribers.

Sign up for an account today to see for yourself.

Qualifying 501(c)(3) organizations receive 10% off any Distant Measures subscription.

Lead and Subscriber lists

A new "Lead" list type has been added to Distant Measures. Leads can be used in mass text-based emails, saving you the time and effort of personally sending an email to every lead through standard email programs.

Personalize emails with the following lead details:
First or last name
Company
Email
Occupation
and more...

Track leads by:
Bounces
Opened emails
Clicked links
Clicked link count
and more...

Segment leads by:
First or last name
Company
Email address
Occupation
Tags

Once a lead has become interested in you, you can easily convert them to a subscriber at the click of a button, adding them to any existing subscriber list.

*Leads cannot be used in HTML newsletters, but Subscribers can now be used in both HTML newsletters and text-based emails.

Enhanced campaign statistics

A complete overhaul has been made to Distant Measures campaign statistics, including details for every list used in a newsletter delivery. Details include total subscribers, successful recipients, bounces, times opened, times clicked and date sent for each and every newsletter in a campaign.


Also get combined newsletter/list totals and percentages for every statistic in a campaign.


The campaign statistics page also provides a report printing function to print a beautiful hard copy of your campaign statistics for offline meetings, campaign comparisons, filing, etc. The printed report is a simplified version of what is available online.


And if you want to take it a step further you can find out exactly who received your newsletter, opened it, clicked a link or if they bounced and why they bounced.

Export subscribers as csv

Mailing list subscribers can now be exported as a CSV file to easily be incorporated into any other applications you may use or to simply keep a local copy of your list.

Quick view of tagged subscribers

Get a quick view of subscriber interests by hovering over tags. This simple, but necessary feature gives you a preview of the subscribers that can be segmented into a new interest list.

Lead mapping and profiling

Get detailed geographic and demographic information about all of your mailing list subscribers and event attendees through Distant Measures.

Map your audience
Your Distant Measures audience is represented by your subscriber lists, event attendees and your document subscribers.

Distant Measures automatically pinpoints exactly where your audience is located using it's powerful mapping capabilities. Knowing the geographic location and demographics of your audience is marketing power that is usually gathered through detailed market research.

Distant Measures even suggests where you should have your next events based on your audience sizes and locations.

Profile each and every subscriber
The Distant Measures profiler gives you unsurpased details about each and every subscriber. Get detailed demographic and geographic information about any member at a glance.

• Determine what lists a subscriber is a member of.


• See how many events they have attended and how much money they have spent.


• View all of the tags that they have gathered based on their behavior and interest.


• Pinpont the exact city, state/province and country a subscriber is located.

Salesforce.com integration

Distant Measures now supports automatic integration of mailing list recipients as salesforce.com leads if you have a Salesforce account. Simply enter your Salesforce account id (or OID) on the company management page and the recipients that sign up to your mailing lists will be automatically added to your Salesforce.com account as a lead.

Are you wondering what leads came from Distant Measures? It's easy, just take a look at the Lead Source and you'll notice the following format: "Distant Measures:Mailing list name"

For example, if you have a list named "Newsletter Subscribers" and a consumer signs up to this list their Lead Source will be "Distant Measures:Newsletter Subscribers"

Event management and automation

Creating and managing an event just got easier.

If you currently have a Distant Measures account you've probably noticed the new Events tab, if not sign for a free account and check it out.



Currently, you can enter a name, set a start and end date/time, specify a location, enter a price and create an HTML description. Once your event has been created get the simple HTML code and paste it into any web site to automate event registrations and watch you attendees list grow in Distant Measures. And don't forget to market your event in your next newsletter.

Custom sign up pages

The first release of custom sign up pages were pushed live today on Distant Measures. What this means for Distant Measures customers is optional control over the redirect page a mailing list subscriber sees during the sign up process. There are certainly more features coming to this page, but we always welcome customer feedback, so please let us know your thoughts. If you would like to keep your thoughts private feel free to send us a suggestion through our private suggestion form.